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GFF started in a home kitchen, grew into Vibes @ East Coast and is now getting ready for another big move. Our next home is taking shape, and we’re bringing you behind the scenes as we build it.
Building a new home is about more than walls, counters and ovens.
This journal documents the journey from Vibes to Swan Lake: the plans, the progress, the unexpected challenges and the people working behind the scenes to bring it all together.
New updates will be added as the build progresses, with the latest story appearing first.
I finally brought the team to see our new HQ for the first time….
Except there was no electricity yet.
What began with one reduced-sugar cinnamon roll has grown into a range of zero-sugar, reduced-sugar, high-protein and gluten-free treats made for different tastes, lifestyles and dietary needs.
We believe better choices shouldn’t come at the expense of joy. A treat should still look, feel and taste like a treat.