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Visit us at 308 Telok Kurau Road, Vibes@East Coast, #01-23, S423858. Tue - Thu; Sat - Sun from 8am - 2pm or while stocks last.
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      • Cinnamon Rolls
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      • Bread
    • By Diet
      • Gluten free
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      • High protein
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    • By Occasion
      • Celebrations & Gifting
      • Corporate
      • Picnic
      • 24hr fermented sourdough crackers - so good you can't stop after the first bite.
  • Corporate Menu
    • Team Treat (10-15 pax)
    • Department Gathering (15-30 pax)
    • Office Celebration (30-50 pax)
    • Corporate Gifting
  • About
    • Founder's Story
    • About Us
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    • Blog
    • Order Guide
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GuiltFreeFoodSG
  • Shop
    • By Product

      • All
      • Cinnamon Rolls
      • Savoury Rolls
      • Sweet Rolls
      • Mochi Muffins
      • Cookies
      • Cakes/Brownies
      • Crackers & Dips
      • Bread
    • By Diet

      • Gluten free
      • Zero-sugar
      • Reduced sugar
      • Low carb and zero sugar
      • High protein
      • Egg-free
      • Vegan
      • Dairy free
    • By Occasion

      • Celebrations & Gifting
      • Corporate
      • Picnic
    • 24hr fermented sourdough crackers - so good you can't stop after the first bite.
  • Corporate Menu
    • Team Treat (10-15 pax)
    • Department Gathering (15-30 pax)
    • Office Celebration (30-50 pax)
    • Corporate Gifting
  • About
    • Founder's Story
    • About Us
    • Contact Us
    • Blog
    • Order Guide
    • FAQs
  • Sourdough/Cinnamon Cracker Subscription
  • 0
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Home / GFF at Swan Lake

We're building GFF's next home

GFF started in a home kitchen, grew into Vibes @ East Coast and is now getting ready for another big move. Our next home is taking shape, and we’re bringing you behind the scenes as we build it.

Follow the journey

Building GFF: The Swan Lake Journal

Building a new home is about more than walls, counters and ovens.

This journal documents the journey from Vibes to Swan Lake: the plans, the progress, the unexpected challenges and the people working behind the scenes to bring it all together.

New updates will be added as the build progresses, with the latest story appearing first.

The team's first look
Latest

Video29 Sep 2026

The team's first look

Video29 Sep 2026

The team's first look

I finally brought the team to see our new HQ for the first time….
Except there was no electricity yet.

Watch the episode
Earlier updates
Video2 Nov 2026 The first thing I checked at our new store
Video20 Oct 2026 If I Could Redo Something at Vibes
Video22 Sep 2026 Here we go again
Video4 Oct 2026 Business as usual
Video25 Sep 2026 Before the empty unit

We're Guilt Free Food. A Singaporean inclusive food brand creating Treats with Benefits.

What began with one reduced-sugar cinnamon roll has grown into a range of zero-sugar, reduced-sugar, high-protein and gluten-free treats made for different tastes, lifestyles and dietary needs.
We believe better choices shouldn’t come at the expense of joy. A treat should still look, feel and taste like a treat.

Discover our story

We’re moving, but still open!!

Order treats Cinnamon rolls, mochi muffins, cookies and more. Delivered, or collected at Vibes. Shop now →
Corporate & events Treats the whole office can actually eat. Explore →
High protein Our high-protein bakes, without compromising on flavour. Fuel me up →
  • Complimentary cinnamon rolls and mochi muffins
  • Welcome goodie bags, for the first 200 guests
  • Tarot card readings
  • Games and colouring for kids
  • A lucky draw to win a month of GFF treats

You can also pick up our special S$10 Experience Box, featuring an egg-free cinnamon roll, mochi muffin, gluten-free cookie and 15g of sourdough crackers.

Meet your tarot reader

Dimple Noir

Meet Dimple, the resident mystic tarot card reader. Gain insight into what’s on your mind through sharp, deeply intuitive and grounded readings.

RSVP to join us!

Sat 21 Nov · 2–5pm

Hello Neighbour!

You’re on the list

See you there, !

Screenshot this invite to redeem your complimentary treat. For the first 200 guests, FCFS welcome goodie bags!

Sat 21 Nov2–5pmSwan Lake

21 Nov

Sat 21 Nov · 2–5pm

19 Swan Lake Ave, Singapore

Get directions ↗

RSVP helps us plan for attendance. Please bring your printed invitation to redeem your complimentary treat and welcome goodie bag. FCFS.

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