As a dedicated mother of two daughters, my commitment has always been to feed my family real foods—free from unpronounceable chemicals and artificial additives. Go ahead, I dare you to check the labels of commercial snacks!

In my quest for health, I experimented with various so-called healthy snacks, believing they would make me feel… well, healthier. However, I soon discovered that many commercial snacks are packed with high sugar content and hidden ingredients that do little to nourish my body, especially in Singapore's bustling, sweaty environment.

A major concern for me is the excessive sugar found in many snacks, often added to make them addictive. This leads consumers to feel hungry shortly after eating, creating a cycle of overconsumption that contributes to the onset of various diseases. This issue resonates deeply with me, as my elderly mother is mildly diabetic, and I want her to enjoy sweet treats without worry. That’s why all of my bakes are crafted with reduced or zero sugar, allowing everyone in my family—including my mom—to indulge guilt-free.

If you’ve done any research, you’ll know that many so-called healthy snacks are often loaded with unpronounceable chemicals or lack the wholesome nutrition you truly deserve. At Guilt Free Food, we prioritize healthier snacking options.

I’ve stopped restricting my food choices and now focus on enjoying real food made from ingredients I can actually pronounce. I listen to my body and embrace everything in moderation—because, yes, all clichés hold a kernel of truth.

Guilt Free Food was born from this philosophy. I’ve perfected a range of sweet treats, including my famous zero sugar cinnamon rolls, that deliver all the flavor without the guilt. These are wholesome delights that my whole family enjoys—even after dinner! And it keeps me in my favorite room: the kitchen.

Love,

Joyce