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We’re settling into our new kitchen space at:📍 308 Telok Kurau Road, Vibes@East Coast, #01-23, S423858. Wed - Sun from 10am - 2pm
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  • Shop
    • By Product

      • All
      • Cinnamon Rolls
      • Savoury Rolls
      • Sweet Rolls
      • Mochi Muffins
      • Cookies
      • Cakes/Brownies
      • Sourdough Crackers
    • By Diet

      • Gluten free
      • Reduced sugar
      • Low carb and zero sugar
      • Zero sugar
      • High protein
      • Vegan
      • Egg free
      • Dairy free
    • By Occasion

      • Celebrations & Gifting
      • Meetings & Gatherings
      • Picnic
    • 24hr fermented sourdough crackers - so good you can't stop after the first bite.
  • About
    • Discover
      • Our Story
      • Blog
      • Order Guide
    • Contact
      • FAQs
      • Contact Us
  • Sourdough Crackers Subscription
  • 0
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GFF Blogs

March 5, 2025
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I Met My Younger Self for Coffee” – A Birthday Reflection on Growth, Guilt-Free Indulgence and Finding Purpose 🎂☕

Birthdays are always a time of reflection. This year, I imagined sitting down for coffee with my 25-year-old self—a version of me who never thought she’d be a baker, let alone the founder of Guilt Free Food (GFF), a bakery specializing in healthy, guilt-free cinnamon rolls and desserts. In this imagined meeting, she was skeptical. She never saw herself waking up at 2 AM to bake, standing on her feet all day, or trading high heels for an apron. But as I shared my journey—the 27 iterations of perfecting my cinnamon rolls, the emotional moment when a mother told me...

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April 11, 2024
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  • Tags: #menopause, #perimenopause, #personal #Joycechung

Embracing Change: My Perimenopause Journey

Discover the transformative journey of perimenopause as I share my personal experiences and insights. From navigating symptoms like hair loss and mood swings to embracing change with grace, join me on this empowering journey toward health and vitality. Together, let's break the silence surrounding perimenopause and empower one another to embrace life's transitions with resilience and joy =).

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February 20, 2024
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  • Tags: #personal #Joycechung, homebasedbusiness, retrenchment

From Milestones to Memories: Celebrating Life at 48!

Life at 48 feels like standing on the summit of a mountain, exhilarating and full of promise. It's a celebration of every wrinkle earned and every lesson learned, embracing the beauty of growing whole, not old. In my 40s, I've discovered that age is just a number, but the experiences, the love shared, and the adventures embarked upon are what truly define us. Join me as I reflect on the journey so far, from navigating the twists and turns of Guilt Free Food to cherishing the unwavering support of cherished friendships. Together, let's raise a glass to the joys of...

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January 19, 2024
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  • Tags: #personal #Joycechung, Media

Hello 2024! Say YES to opportunities !

I particularly love this quote from Richard Branson -  “If somebody offers you an amazing opportunity, but you are not sure you can do it, say yes, then learn how to do it later.”   I am so proud of myself to saying YES to this wonderful opportunity and handle an all-Mandarin interview on MediaCorp Channel.  It's a great start to 2024. 

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