Joo Chiat Car-Free Day
GFF got to be part of Joo Chiat Car-Free Day and it was quite something seeing a road we know so well completely transformed for an afternoon.
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(Joyce) has carved out a niche in Singapore’s food scene for people who want to indulge mindfully.
Her pillowy, delicious caramel-topped buns are so good
At its peak, there was a three-month-long wait for the rolls
The best caramel cinnamon rolls in town
Joyce's cinnamon rolls are soft and full of cinnamon fragrance (translated)
Why choose GFF?
Delicious treats for everyone
Enjoy your treats, whether gluten free, vegan, keto or zero carbs.
Quality sourced ingredients
Our treats are baked fresh using handpicked ingredients.
Halal friendly
Made with halal-friendly ingredients. No pork, no lard.
Natural sugar substitutes
Swapping sugar for better, to nourish you inside out.
Different needs. Delicious choices.
Whether you are shopping for yourself, your family or a group with different dietary preferences, explore treats designed with flavour and inclusion in mind.
GFF Out and About
Nanyang Girls' High School Pop up
Thank you Nanyang Girls’ High School for welcoming us into such a big day for your community. It was wonderful seeing students, teachers, families and alumnae all coming together.
Green-house Festival 2026
We met so many new people, saw familiar customers coming back, sold out of several products and had some really good conversations along the way.
Boutiques Singapore SS26
Four days, thousands of rolls shared and countless smiles at Singapore's favourite independent-label market.
Recipient of
AmCham Cares
Helping businesses. Inspiring communities.
Company Of Good
Integrating corporate purpose and societal impact
Trusted by companies
Built by Listening.
What started with one reduced-sugar cinnamon roll has grown into a range shaped by the people who enjoy our food. Meet Joyce Chung, the founder behind Guilt Free Food.
