One of the most talked-about baked brands at Boutiques Singapore SS26.
✦ 4 days
✦ Thousands of rolls shared
✦ Countless smiles
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(Joyce) has carved out a niche in Singapore’s food scene for people who want to indulge mindfully.
Her pillowy, delicious caramel-topped buns are so good
At its peak, there was a three-month-long wait for the rolls
The best caramel cinnamon rolls in town
Joyce's cinnamon rolls are soft and full of cinnamon fragrance (translated)
Why Choose GFF?
Delicious treats for everyone
Enjoy your treats - whether gluten free, vegan, keto or zero carbs.
Quality sourced ingredients
Our treats are baked fresh using handpicked ingredients.
Halal friendly
Made with halal-friendly ingredients. No pork, no lard.
Natural sugar substitutes
Swapping sugar for better, to nourish you inside out.
Different needs. Delicious choices.
Whether you are shopping for yourself, your family or a group with different dietary preferences, explore treats designed with flavour and inclusion in mind.
Recipient of
AmCham Cares
Helping businesses. Inspiring communities.
Company Of Good
Integrating corporate purpose and societal impact
Trusted by companies
Built by Listening.
What started with one reduced-sugar cinnamon roll has grown into a range shaped by the people who enjoy our food. Meet Joyce Chung, the founder behind Guilt Free Food.
