One of the most talked-about baked brands at Boutiques Singapore SS26.
✦ 4 days
✦ Thousands of rolls shared
✦ Countless smiles
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(Joyce) has carved out a niche in Singapore’s food scene for people who want to indulge mindfully.
Her pillowy, delicious caramel-topped buns are so good
At its peak, there was a three-month-long wait for the rolls
The best caramel cinnamon rolls in town
Joyce's cinnamon rolls are soft and full of cinnamon fragrance (translated)
GFF Pop-Up & Events Calendar
We would love to meet you! Come and join the GFF community at these events near you.
GFF Pick & Go!
Pre-order, skip the full delivery fee and pick up your bakes. Easy. Orders close 2 days before pick up date.
Yarning Hearts
23 AugSunday, 1–7 pm
PREORDER
Crafters' Market, Asia Square
3 – 6 AugMonday – Thursday
Farrer Park Hospital
5 AugWednesday
Winsland House
20 AugThursday
Green House 2026, Temasek Shophouse
28 – 30 AugFriday – Saturday
Why Choose GFF?
Delicious treats for everyone
Enjoy your treats - whether gluten free, vegan, keto or zero carbs.
Quality sourced ingredients
Our treats are baked fresh using handpicked ingredients.
Halal friendly
Made with halal-friendly ingredients. No pork, no lard.
Natural sugar substitutes
Swapping sugar for better, to nourish you inside out.
There's something for everyone at the table.
Recipient of
AmCham Cares
Helping businesses. Inspiring communities.
Project Dignity
We are proud to be part of initiatives that empower and uplift our community.
Trusted by companies
Baked with Purpose
Joyce founded Guilt Free Food with one mission, to create treats that people with different dietary needs could enjoy without compromise.
Featured on CNA's The Long Game. Now taste the cinnamon rolls that started it all.
