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We’re settling into our new kitchen space at:📍 308 Telok Kurau Road, Vibes@East Coast, #01-23, S423858. Wed - Sun from 10am - 2pm
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  • Shop
    • By Product

      • All
      • Cinnamon Rolls
      • Savoury Rolls
      • Sweet Rolls
      • Mochi Muffins
      • Cookies
      • Cakes/Brownies
      • Sourdough Crackers
    • By Diet

      • Gluten free
      • Reduced sugar
      • Low carb and zero sugar
      • Zero sugar
      • High protein
      • Vegan
      • Egg free
      • Dairy free
    • By Occasion

      • Celebrations & Gifting
      • Meetings & Gatherings
      • Picnic
    • 24hr fermented sourdough crackers - so good you can't stop after the first bite.
  • About
    • Discover
      • Our Story
      • Blog
      • Order Guide
    • Contact
      • FAQs
      • Contact Us
  • Sourdough Crackers Subscription
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GFF Blogs — retrenchment

February 20, 2024
  • 0 comments
  • Tags: #personal #Joycechung, homebasedbusiness, retrenchment

From Milestones to Memories: Celebrating Life at 48!

Life at 48 feels like standing on the summit of a mountain, exhilarating and full of promise. It's a celebration of every wrinkle earned and every lesson learned, embracing the beauty of growing whole, not old. In my 40s, I've discovered that age is just a number, but the experiences, the love shared, and the adventures embarked upon are what truly define us. Join me as I reflect on the journey so far, from navigating the twists and turns of Guilt Free Food to cherishing the unwavering support of cherished friendships. Together, let's raise a glass to the joys of...

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September 7, 2023
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  • Tags: #personal #Joycechung, homebasedbusiness, popup retail, retrenchment

From Home Baker to Pop-Up Pioneer: Guilt Free Food's Journey in the Post-COVID Era

Discover how Guilt Free Food evolved from a home-based business during COVID, embraced online commerce, and became a trailblazer in the world of pop-up retail in the post-COVID landscape.

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March 22, 2022
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  • Tags: Channel News Asia, homebasedbusiness, Media, rebound, retrenchment

My Happy Space - Tender Loving Food on Channel News Asia

When circuit breaker happened in June, 2019, I just want to create less sugar, fluffy cinnamon roll that is suitable for modern day tastebuds.  A year and a half later, Guilt Free Food is featured on Channel News Asia - Tender Loving Food, joining the rest of world, telling my happy space story while dealing with the pandemic.

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April 7, 2021
  • 1 comment
  • Tags: homebasedbusiness, Media, rebound, retrenchment

Rebound from Retrenchment

Bouncing back from retrenchment has never been easy for me. However, with constant support and blessings from the family, friends and GFF fans, I have emerged stronger and tougher.   There is still hope and opportunity in retrenchment situations. It is up to you as to how you want to handle it. I hope this sharing can give you more clarity as to how you handle your retrenchment.

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